Reduce, Re-use, Recycle… and Innovate

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The average American produces a little over four pounds of trash each day. Even though many of us recycle, the amount of waste we produce is still higher than it was in the sixties. Together, Americans produce 220 million tons of waste annually, 55% of which end up in landfills (unless you live in San Francisco, which has managed to divert 80% of its collective trash to recycling and composting programs, and is well on its way toward the end goal of producing “zero waste” as a city). And while businesses, schools, and hospitals produce a lot of trash as well, 65% of the trash found in today’s landfills is produced by individual households.

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